Melinda Hinson, Strategy, Research, Writing

Tailored discovery for staff, customers and competition.

Actionable plans for marketing, ops and product.

Advisory services, compelling content and resources.

War stories. Opinion pieces. Case studies. Writing samples. Call them what you like but hopefully you’ll find something you enjoy.

Leaders often grapple with the right balance of technology to market their small businesses. How...

Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed...

As a devout fan of micro brewed beers, I can’t imagine a world filled with...

“Melinda was invaluable in getting our American marketing efforts off the ground, and the window through which we viewed our customers.”

David Smith
Marketing Director, HTC
“Melinda’s strategic insight, business acumen and understanding of the complex, healthcare market helped transform a conceptual idea into an actionable roadmap and successful program.”

Scott Whipple
Deputy General Counsel, Blue Cross of Idaho