My Stories

War stories. Opinion pieces. Case studies. Writing samples. Call them what you like but hopefully you’ll find something you enjoy.

High Tech for Small Biz: What Price Should You Pay to Attract Customers?

Leaders often grapple with the right balance of technology to market their small businesses. How...
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The Payoff of Customer Segmentation In Healthcare

Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed...
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Why Customer Segmentation Tastes Great and Pays Off

As a devout fan of micro brewed beers, I can’t imagine a world filled with...
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In a fast-moving, rapidly-growing startup organization, every marketing decision counts and each marketing dollar makes an impact.

Melinda has grown Fortune 100 consumer brands and helped take start-ups public. By pairing big ideas with proven execution, she’ll make the right decisions to grow your business.

Team building

Build a world class team of employees, agencies and partners.



Create marketing strategies and plans to achieve business goals.


Drive effective campaigns and manage marketing dollars wisely.


What Clients Say.

  • “Melinda was invaluable in getting our American marketing efforts off the ground, and the window through which we viewed our customers.”

    David Smith
    Marketing Director, HTC
  • “Melinda’s strategic insight, business acumen and understanding of the complex, healthcare market helped transform a conceptual idea into an actionable roadmap and successful program.”

    Scott Whipple
    Deputy General Counsel, Blue Cross of Idaho