Someone once told me I should have been a psychologist instead of a marketer. I’d actually argue I’m a bit of both. Not only because I relentlessly focus on the customer in all of my work projects, but clients almost always need advice or fresh ideas on how to build a business better, faster, cheaper. The two are intricately related.
I initially worked in the CPG industry, managing brands like Dimetapp, Welch’s and Starbucks. I have since brought that customer-center approach to other industries like healthcare and tech. Working with clients large and small, I particularly enjoy helping small to medium businesses survive and thrive. Ultimately, it’s about helping my clients be successful.
I have a strong passion for healthy living in my work and personal lives. I truly do believe we’ll find solutions to improve our healthcare crisis and advocate self-care as a great place to start.
I have written three books on the topic and do my best to tinker in my healthy living blog.
I’m a proud mom of 2 and 4-legged boys, play lots of tennis, run marathons and mountain bike as much as I can.
A native Tennessean, Melinda attended the University of North Carolina on a full scholarship, earning a degree in public health. Soon thereafter, she received an MBA from the College of William & Mary, where she served as class treasurer.
Combining her interests in health and business, she worked in marketing research for GlaxoSmithKline and managed the Dimetapp product line, a cold and allergy medicine manufactured by Pfizer. She then moved to Welch’s to launch a campaign promoting the health benefits of white grape juice for infants and toddlers.
After managing the instant film product line at Polaroid, she moved to the west coast to work for Starbucks, managing the company’s whole bean business.
Leaving the corporate world behind, she served as an executive at two Seattle-based tech start-ups, one of which she helped take public. Bitten by the entrepreneurial bug, she started her own marketing strategy company while also serving as an adjunct professor at Seattle University. Managing clients such as HTC, Blue Cross of Idaho and St. Luke’s Health System, she at one point grew her business to 7 full-time employees.
Melinda is actively involved in health and education organizations, serving as a board member for UNC-CH Gilling’s School of Global Public Health, Anser Charter School and Girls on the Run Treasure Valley.
Melinda was asked to be part of the University of Idaho College of Business Executive Speaker Series, an honor awarded to Idaho’s top business leaders. She was also selected to be a keynote speaker by the University of Montana College of Business Women’s Circle of Excellence.