By

Melinda Hinson
Selling the value of marketing strategy often feels getting twelve drummers drumming, eleven pipers piping and ten lords a-leaping — all at the same time. By why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season tactically,...
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Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to respond to their email requests. My response was usually, “Then go talk to that person who conveniently sits 3 cubicles away.” Today, I parent a child who boasts about all his “friends” on...
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Part Two: The How Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this...
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Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shares...
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I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze policy with a monthly premium of $550. As part of that screaming deal, I inherit a whopping $9,000 deductible. What does this mean in practical...
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Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year? Many, however, work tirelessly to get those customers, yet forget about keeping them delighted after the deal is done, purchase is made or stay is...
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Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year? Many, however, work tirelessly to get those customers, yet forget about keeping them delighted after the deal is done, purchase is made or stay is...
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Homes and cars tend to be two of the most expensive items we purchase for our own consumption and enjoyment. Have you ever bought a house or car without knowing how much it cost? Have you ever bantered back and forth with the seller to bring that cost down? Do you evaluate different loan packages,...
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When Jim Cross, CEO of Mercedes-Benz of Boise, called to ask if I’d be interested in doing some research for his car dealer, I responded: “I’m not really a luxury car gal, so you might prefer someone else do the work.” Cross responded, “And that’s exactly why I want you to do it.” The project...
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Since I started working in marketing (far more years than I’d like to admit), content has been in high demand. Press releases, brochure copy, ad copy, case studies, packaging copy and annual reports – these are a few examples of must-have content. In today’s information age, you need web copy, blog posts, thought leadership articles,...
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