By

Melinda Hinson
Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough to be seen, heard and remembered? The answer? It depends on things like the size of your business, the price of your product or service, growth goals and number of employees....
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Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed beer as examples. I deliberately used familiar brands and products because they explain the value of segmentation in terms that are easier to understand. Also, Business to Consumer (BTC) companies often launch businesses, introduce line extensions and design marketing campaigns...
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As a devout fan of micro brewed beers, I can’t imagine a world filled with only Budweiser and Coors Light. Likewise, I might not be a coffee drinker if I only had the option of a light roast loaded with cream and sugar. A Southerner at heart, the tastes of the great Northwest have rubbed...
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Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...
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Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to respond to their email requests. My response was usually, “Then go talk to that person who conveniently sits 3 cubicles away.” Today, I parent a child who boasts about all his “friends” on...
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Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shared a few...
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Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shares...
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I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze policy with a monthly premium of $550. As part of that screaming deal, I inherit a whopping $9,000 deductible. What does this mean in practical...
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Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year? Many, however, work tirelessly to get those customers, yet forget about keeping them delighted after the deal is done, purchase is made or stay is...
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Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year? Many, however, work tirelessly to get those customers, yet forget about keeping them delighted after the deal is done, purchase is made or stay is...
Continue Reading
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