By

Melinda Hinson
Since I started working in marketing (far more years than I’d like to admit), content has been in high demand. Press releases, brochure copy, ad copy, case studies, packaging copy and annual reports – these are a few examples of must-have content. In today’s information age, you need web copy, blog posts, thought leadership articles,...
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Most, if not all, companies would like to connect with their customers in hopes of creating more leads and building a loyal customer base. The more you know about them, the better you can better serve them, at least in theory. But sometimes this task can feel daunting. Like asking someone out on a date....
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Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead gen campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...
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Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...
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Early in my career, I worked in Consumer Packaged Goods (CPG) marketing. A “classically trained marketer” was the term to describe these brand or product managers. Though times have changed considerably since those days, this business structure put the customer at the center of all decisions. As a product’s general manager, we viewed all engineering,...
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Roasted cauliflower is another crowd pleaser that’s simple to make and healthy, too. When I roast cauliflower for Luke, my son, he is so excited and fights for leftovers (I’m a fierce competitor). Ingredients Cauliflower head, chopped into bite-sized pieces Olive oil Parmesan cheese Salt and pepper Place chopped cauliflower in a baking dish. Pour...
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This is another easy-to-pull together meal that tastes great and is super healthy, too. You can also whip this up with whatever you have in your cupboard and/or alter to include what you  like. The secret ingredient that pulls it all together is the avocado cream. It even tastes good by itself and pulls all the...
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When others ask me what my specialty is, I generally tell them “making healthy food taste great.” Nothing could be more true than with vegetables. I was determined years ago that my child would eat his veggies, and sure enough, he does today. Some creations took more trial and error than others, but my version...
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I love making this meal when I’m in a meatless mood and am low are supplies in the cupboard. And there are very few occasions when I’m not in the mood for Brussels sprouts. This dish is simple to make and tastes a lot richer than it actually is. Ingredients 2-3 cups cooked pasta (Preferably penne or orecchiette)...
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I have been a big fan of Brussels sprouts for a long time, so it is with great pleasure to welcome this veggie’s newfound popularity. Also with great pride, at a recent dinner gathering with my gym friends, someone halted the chatter to ask, “Who made the Brussels sprouts? This is the first time in my life...
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