My Stories

Prescribing Patient Engagement (to Save Lives and Money): Part One

Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo...
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Hard Pill to Swallow: How Consumers are Taking the Hit on Healthcare Costs

I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze...
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I Can’t Get No Satisfaction (Unless You Engage Me): Part II

Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year?...
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I Can’t Get No Satisfaction (Unless You Engage Me): Part I

Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year?...
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How to Get Smart About Healthcare and Save Money, Too

Homes and cars tend to be two of the most expensive items we purchase for our own consumption and enjoyment. Have you ever bought a house or car without knowing...
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Convey the Magic of Mercedes-Benz (and Turn Dreamers into Buyers)

When Jim Cross, CEO of Mercedes-Benz of Boise, called to ask if I’d be interested in doing some research for his car dealer, I responded: “I’m not really a luxury...
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Why Content is Queen and You Should Curtsy

Since I started working in marketing (far more years than I’d like to admit), content has been in high demand. Press releases, brochure copy, ad copy, case studies, packaging copy...
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Know Your Customers (as if You’re Dating Them)

Most, if not all, companies would like to connect with their customers in hopes of creating more leads and building a loyal customer base. The more you know about them,...
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I’m so Confused! 6 Steps to Understand Marketing (A Little Better)

Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead generation campaign (using their automation software). Two months, three conversations and two...
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