My Stories

The Twelve Myths of Marketing

Selling the value of marketing strategy often feels getting twelve drummers drumming, eleven pipers piping and ten lords a-leaping — all at the same time. By why buy the partridge if you...
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Enjoy the Real Thing (to Solve Business Problems)

Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to respond to their email requests. My response was...
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Prescribing Patient Engagement to Save Money and Lives: Part Two

Part Two: The How Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important...
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Prescribing Patient Engagement to Save Lives and Money: Part One

Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo...
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Hard Pill to Swallow: How Consumers are Taking the Hit on Healthcare Costs

I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze...
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I Can’t Get No Satisfaction (Unless You Engage Me): Part II

Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year?...
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I Can’t Get No Satisfaction (Unless You Engage Me): Part I

Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year?...
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How to Get Smart About Healthcare and Save Money, Too

Homes and cars tend to be two of the most expensive items we purchase for our own consumption and enjoyment. Have you ever bought a house or car without knowing...
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Convey the Magic of Mercedes-Benz (and Turn Dreamers into Buyers)

When Jim Cross, CEO of Mercedes-Benz of Boise, called to ask if I’d be interested in doing some research for his car dealer, I responded: “I’m not really a luxury...
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