My Stories

Reaching Healthcare Decision Makers is Like da Vinci Taking On Franklin

Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If...
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What Healthcare Could Learn from CPG

Early in my career, I worked in Consumer Packaged Goods (CPG) marketing. A “classically trained marketer” was the term to describe these brand or product managers. Though times have changed...
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