Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...Continue Reading

I hope you enjoy Starting from Scratch, my second book, published each week online, one chapter at a time. Before the book’s final publication, I hope to sprinkle readers’ thoughts, opinions and advice throughout. After all, you each have helpful systems and solutions in the kitchen worth sharing. In addition, for each section, I’m food...Continue Reading