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Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...
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Last week, I had the pleasure of speaking at Montana State University’s College of Business Women’s Circle of Excellence. As the keynote speaker, I provided my perspective on “Making Life Work For You.” As busy people jugging multiple priorities, it is often challenging to find work/life balance. I have already shared my thoughts on eating...
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