Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shares...Continue Reading
Homes and cars tend to be two of the most expensive items we purchase for our own consumption and enjoyment. Have you ever bought a house or car without knowing how much it cost? Have you ever bantered back and forth with the seller to bring that cost down? Do you evaluate different loan packages,...Continue Reading
Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...Continue Reading
Early in my career, I worked in Consumer Packaged Goods (CPG) marketing. A “classically trained marketer” was the term to describe these brand or product managers. Though times have changed considerably since those days, this business structure put the customer at the center of all decisions. As a product’s general manager, we viewed all engineering,...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.