Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...Continue Reading
Early in my career, I worked in Consumer Packaged Goods (CPG) marketing. A “classically trained marketer” was the term used to describe these brand or product managers. Though times have changed considerably since those days, this business structure put the customer at the center of all decisions. As a product’s general manage, we viewed all...Continue Reading
Have you even seen a movie that keeps you thinking for days on end? Or one that actually modifies your behavior in some way (hopefully for the better)? I saw one this weekend that fits the bill – Food Inc. Sure, the movie had its flaws; but it uncovered some truths about food that were...Continue Reading
According to TrendHunterTV, one of the top trends of 2010 is DIY Healthcare. That’s right! Whether you are twenty-something and trying to get pregnant or fifty-something and trying to avoid hot flashes or hair loss, there’s a good chance you’ll turn to over-the-counter remedies to heal your medical woes, without an MD. DIY is not...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.