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marketing
When Jim Cross, CEO of Mercedes-Benz of Boise, called to ask if I’d be interested in doing some research for his car dealer, I responded: “I’m not really a luxury car gal, so you might prefer someone else do the work.” Cross responded, “And that’s exactly why I want you to do it.” The project...
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Most, if not all, companies would like to connect with their customers in hopes of creating more leads and building a loyal customer base. The more you know about them, the better you can better serve them, at least in theory. But sometimes this task can feel daunting. Like asking someone out on a date....
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Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...
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Early in my career, I worked in Consumer Packaged Goods (CPG) marketing. A “classically trained marketer” was the term to describe these brand or product managers. Though times have changed considerably since those days, this business structure put the customer at the center of all decisions. As a product’s general manager, we viewed all engineering,...
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For most of my career, I have been a die-hard marketer. Spanning the country from Richmond to New Jersey to Boston to Seattle to Boise, I worked for Fortune 500 companies and start-ups. After a long stint corporate America, I fell in love with entrepreneurial life and running my own business. Along the way, I...
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The recession has taught me many valuable lessons, and last week reminded me of one that matters most: Appreciate what you have. Because you never know when it’s all going to change. I rarely talk about my professional life on this blog, but I have been running a small marketing business since 2000. During this...
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If you are watching your weight, which cereal do you think best help you achieve your goal? Kellogg’s Special K Or Kellogg’s Corn Flakes This question came up recently when my mom was in town visiting. She is on a weight loss diet and said, “I eat Corn Flakes for breakfast but I try to...
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