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marketo
Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough to be seen, heard and remembered? The answer? It depends on things like the size of your business, the price of your product or service, growth goals and number of employees....
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Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead generation campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...
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