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measure
Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead generation campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...
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A lot of us think of fitness as synonymous to cardiovascular fitness. If we’re not running or cycling or going strong on the elliptical, then we’re not really working out. If we’re not drenched in sweat by the end of an exercise program, we’re not really going to reap any long-term benefit.  After all –...
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I hope you enjoy Starting from Scratch, my second book, published each week online, one chapter at a time. Before the book’s final publication, I hope to sprinkle readers’ thoughts, opinions and advice throughout. After all, you each have helpful systems and solutions in the kitchen worth sharing. By making a contribution, your comments will...
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