Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead gen campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...Continue Reading
I hope you enjoy Starting from Scratch, my second book, published each week online, one chapter at a time. Before the book’s final publication, I hope to sprinkle readers’ thoughts, opinions and advice throughout. After all, you each have helpful systems and solutions in the kitchen worth sharing. In addition, for each section, I’m food...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.