Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed beer as examples. I deliberately used familiar brands and products because they explain the value of segmentation in terms that are easier to understand. Also, Business to Consumer (BTC) companies often launch businesses, introduce line extensions and design marketing campaigns...Continue Reading
I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze policy with a monthly premium of $550. As part of that screaming deal, I inherit a whopping $9,000 deductible. What does this mean in practical...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.