Tag

SEM
Most, if not all, companies would like to connect with their customers in hopes of creating more leads and building a loyal customer base. The more you know about them, the better you can better serve them, at least in theory. But sometimes this task can feel daunting. Like asking someone out on a date....
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Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead gen campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...
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