Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...Continue Reading
This past weekend, I played in my first ever USTA district tennis tournament. On the heels of consoling Luke for his pre-race jitters, I couldn’t believe how dang nervous I got! I kept telling myself, “This is 3.5 ladies tennis, not the US Open.” As someone eloquently stated, this is a sport I’ll always pay...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.