Tag

strategy
Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...
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This past weekend, I played in my first ever USTA district tennis tournament. On the heels of consoling Luke for his pre-race jitters, I couldn’t believe how dang nervous I got! I kept telling myself, “This is 3.5 ladies tennis, not the US Open.” As someone eloquently stated, this is a sport I’ll always pay...
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