Who is the most likely to buy – then try – your product? Get to know that customer beyond basic demographics and user habits. Engage, delight, build loyalty. Put your customers at the center of your product, marketing and business strategy. Really connect by getting to know them.
Do you have great product in development or ready to launch but not sure who to target and how? Know your audience but frustrated because they aren’t listening to what you have to say? Wish to expand your customer base to new users?
Even the best products may get lost in the noise without a well-laid plan to reach the right customers at the right time.
Product positioning and messaging
Personas and customer segments
Marketing campaigns, with timeline, budget and measures
Unbiased recommendations to fill resource (people and technology) gaps
Wish you had compelling content to generate leads for your business? Want to provide information your customers actually care about and want to read, listen to or watch? Do you feel overwhelmed with what to create and how to deliver it?
Content strategy and plans
Writing: Blog posts, case studies, white papers, eBooks and thought leadership pieces