Connect With Your Customers

Who is interested in your brand?
How do you get prospects to try and buy your products?
What messages do your customers want to hear?

Market Research

Find out what you need to know about your customer and prospects.

Ready to learn?

Product Strategy

Develop a plan to sell your products and succeed.

What are you waiting for?


Create compelling content to pique your audience’s interest.

Let’s make it happen!

My Stories

War stories. Opinion pieces. Case studies. Writing samples. Call them what you like but hopefully you’ll find something you enjoy.

The Payoff of Customer Segmentation In Healthcare

Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed...
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Why Customer Segmentation Tastes Great and Pays Off

As a devout fan of micro brewed beers, I can’t imagine a world filled with...
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The Twelve Myths of Marketing

Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers...
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What Clients Say.

  • “Melinda was invaluable in getting our American marketing efforts off the ground, and the window through which we viewed our customers.”

    David Smith
    Marketing Director, HTC
  • “Melinda’s strategic insight, business acumen and understanding of the complex, healthcare market helped transform a conceptual idea into an actionable roadmap and successful program.”

    Scott Whipple
    Deputy General Counsel, Blue Cross of Idaho