Find Untapped Revenue Opportunities

Evidence-based framework
Cross-functional collaboration 
Purpose-driven innovation


Tailored discovery for staff, customers and competition.

Ready to learn more?

Strategic Roadmap

Actionable plans for marketing, ops and product.

What are you waiting for?

Flawless Execution

Advisory services, compelling content and resources.

Let’s make it happen!

My Stories

War stories. Opinion pieces. Case studies. Writing samples. Call them what you like but hopefully you’ll find something you enjoy.

High Tech for Small Biz: What Price Should You Pay to Attract Customers?

Leaders often grapple with the right balance of technology to market their small businesses. How...
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The Payoff of Customer Segmentation In Healthcare

Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed...
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Why Customer Segmentation Tastes Great and Pays Off

As a devout fan of micro brewed beers, I can’t imagine a world filled with...
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What Clients Say.

  • “Melinda was invaluable in getting our American marketing efforts off the ground, and the window through which we viewed our customers.”

    David Smith
    Marketing Director, HTC
  • “Melinda’s strategic insight, business acumen and understanding of the complex, healthcare market helped transform a conceptual idea into an actionable roadmap and successful program.”

    Scott Whipple
    Deputy General Counsel, Blue Cross of Idaho