A native Tennessean, Melinda attended the University of North Carolina on a full scholarship, earning a degree in public health. Soon thereafter, she received an MBA from the College of William & Mary, where she was class treasurer and accounting tutor.
She initially worked in the CPG industry, managing household brands like Dimetapp, Welch’s, Polaroid and Starbucks. These customer-centric organizations taught her about the value of cross-functional collaboration, leadership and financial management to launch successful products and marketing campaigns cost-effectively. This expertise has been invaluable in startup organizations that require smart decisions in warp speed.
Leaving the corporate world behind, she served as an executive at two Seattle-based tech start-ups, one of which she helped take public. Bitten by the entrepreneurial bug, she started her own strategic marketing agency while also serving as an adjunct professor at Seattle University, at one point growing the business to 7 FTE. She has worked with some high profile clients over the years, including HTC, Blue Cross of Idaho, St. Luke’s Health System, VisitPay, and most recently Evoca.
She gives back to the community by serving as a board member for UNC-CH Gilling’s School of Global Public Health, Anser Charter School and Girls on the Run Treasure Valley. As a side passion project, she published three books and a blog with tips for healthy living, every day. One of her books, Eat In Not Out, reached #1 on Amazon in the Cookbook and Nutrition category.
Her experience, passion and competitive instincts are ideal to take your business to the next level. Click here to work with Melinda.