
Nice to Meet You
However you found your way here, I'm really glad you came. I'm a book coach, brand strategist, and a bestselling author, and after twenty-five years of building brands and writing books I've landed on one simple belief: writing is better when it sounds like you.
My whole job is helping you find your voice, then shape it into a finished book—and a platform that directs your next chapter. I'm part strategist, part guide, entirely in your corner.
If you're new here, here's the lay of the land: a bit more about me comes just below, my books have a shelf near the bottom of this page, and if you'd rather settle in with a good short story first, the Substack is always open.
A few true things








I grew up in Nashville and Jackson, Tennessee, raised by a single mom who worked hard for every cent. Running found me in seventh grade, when my history teacher, Coach Frost, kept pitching his students to get out and run track. I don't think he expected anyone to take him up on it. I did, alone, for months, up the hill on Montclair Drive and back, before I told him. Running cost nothing, it fit a single-parent household's budget, and it gave me something I badly needed, a little confidence in myself. The running never stopped.
I handled high school like perfectionists do: straight As, valedictorian, and a full merit scholarship to UNC-Chapel Hill. The college promptly handed me my first C and the freshman twenty-five. Letting the facade crumble was one of the best things that ever happened to me. I'd been headed for medical school until a year in a Vanderbilt fertility lab—centrifuging semen, injecting mice, learning more about human reproduction than any twenty-two-year-old signs up for—convinced me otherwise. Pre-med became pre-Reinvention Queen.
Then came the brand years. An MBA from William & Mary, including one sweltering summer in a tiny Philadelphia apartment above one of the best dive bars in the city. Boston, where I marketed for Polaroid and Welch's and became quietly famous inside the company for my March Madness recap emails. A woman I'd never met stopped by my office and told me I should be in LA writing sitcoms. Instead, I moved to Seattle to work for Starbucks. When that chapter ran its course, I jumped into two startups on the wild edge of the dot-com era—a thrilling ride that came with a side effect: I was constantly job-hunting after the next company ran out of runway. (One of them landed me on CNNfn and ABC World News Tonight, which sounds far more impressive than the unemployment that followed a few months later.)
In 2001, I left Corporate America with no plan whatsoever. I sold my beloved little condo on top of Queen Anne hill, taught at Seattle University as an adjunct professor, wrote lots of white papers, and consulted for Microsoft, HP, and HTC. I also joined a running group called the Wining Women (the dinners and wine outranked the running). And then the best thing Seattle ever gave me: my son Luke, born at Swedish Hospital. Every chapter since has been more special because he's been in it.
Then came Idaho: eighteen years in Boise, my own marketing strategy firm with clients from U of Idaho and Mercedes-Benz to Blue Cross of Idaho, a board seat with UNC, Girls on the Run, and Anser Charter School. And many trails in the foothills—by bike and foot. I ran marathons, nineteen of them, and qualified for Boston “not because I suddenly got faster. But because I got older and hadn't slowed down.” I finished the Boise 70.3 Half Ironman despite nearly freezing in the swim, and welcomed my 49th birthday with a 12-mile mountain ultra that started at 12:12 a.m. on 12/12/12. Turning fifty came next, in Scottsdale, surrounded by my closest girlfriends—a weekend that, without my knowing it at the time, planted the seed for the novel I'd write years later.
Then, in one season, everything shifted: my mom passed away, Luke left for Belmont, and the startup where I worked ran out of cash. Life was nudging, and it was pointing me back home—to Nashville. I sold most of what I owned, loaded up my bikes, and drove thirty hours east while my furry babies stared at me the entire way.
Publishing found me next: VP of Strategy at Forbes Books, then Brand Builders Group, where I help authors clarify their voice, expand their influence, and launch books that outlast their launch week. I've written three books of my own (Finding Life's Secret Sauce, Eat In Not Out, and Heart & Sole), and my debut novel, Dirt Before Dessert — book one of the Fifty Yard Line of Life trilogy — arrives in February 2027. What I've learned, doing this work, is that I genuinely love it—reading books, writing them, and helping other women bring their own voices into the world as authors. Every season taught me the same thing: a next chapter is something you can write on purpose. That's the business I'm in now.
The arc
Races, summits, dogs, dinners, and the people who showed up for all of it.










What I do between chapters
This is where my twenty-five years of brand strategy go to work. I've built brands for Starbucks, Polaroid, Microsoft, and HP, served as VP of Strategy at Forbes Books, and now work with authors at Brand Builders Group, helping them clarify their voice, expand their influence, and launch books that keep working long after launch week. I've sat on every side of the publishing table: author, strategist, and the coach talking you off the ledge at chapter eight.
One-on-one, I work with two kinds of women: the one with a book she's finally ready to write, and the one whose next chapter isn't a book at all. Either way, we start with your story, add structure, and keep the momentum honest. Workshops are the warm way in. And writing retreats are coming soon!




Brands I've worked with




































25 years of helping people tell their story.
—Beth Amason
Co-Founder, Live in Love Club
VP, Fabric Innovation, 37.5 Technology
—Laureen Knutsen
Founder and CEO, The Essential Professional
Former Chief Transformation Officer, Broadcom, Inc.
—Jennifer Marcou
Founder & CEO, Marcou Coaching
Former General Manager, Microsoft
—Michelle Dray
Founder, The Authentic Revolution
Global Workday Alliance Leader, PwC
—Renée Aly
Author, Speaker, and Coach
—Sara Chase
Former Account Director
Drake Cooper
—Terri Stanton
Public Relations and Communications Leader
Authority Coach & Strategist
—Michele Keeffe
CEO, Belle Vie Investments
Belle Vie Investments
—Dana McLeod
CFO
Evoca TV
—Bill Hirschman
Portfolio Manager
Brown Advisory
Every week on my Substack, I tell a new story about next chapters: the people who shape us, the risks worth taking, and the unexpected turns that make a life. Lately that has included a backwards bike helmet, a ten-cent bottle of Coke with my grandad, and the professional cyclist who made fun of my bike. Subscribing is free, and it's the best way to keep up with the novel, the workshops, and whatever I get up to next.
From my shelf
Fiction about women figuring out their next chapter, and nonfiction about good food, long runs, and living with intention.
WORK WITH ME
Coaching for the book you're carrying, one-on-one or in a cohort. Workshops to learn—and write—in good company. Retreats on the horizon. Start with a free call and we'll find your way in.
Tell me where to send it, and the opening pages are yours.
Check what you're curious about and I'll email you when there's news. No flooding your inbox, I promise.