Melinda Hinson sitting on a rock with her dog in her lap, both smiling

Nice to Meet You

Hi, I'm Melinda.

However you found your way here, I'm really glad you came. I'm a book coach, brand strategist, and a bestselling author, and after twenty-five years of building brands and writing books I've landed on one simple belief: writing is better when it sounds like you.

My whole job is helping you find your voice, then shape it into a finished book—and a platform that directs your next chapter. I'm part strategist, part guide, entirely in your corner.

If you're new here, here's the lay of the land: a bit more about me comes just below, my books have a shelf near the bottom of this page, and if you'd rather settle in with a good short story first, the Substack is always open.

A few true things

Things about me.

Nashville is home base.
Two mini labradoodles, my best co-workers.
Marathons? I've finished 19 of them.
Biked Seattle to Portland in a day. Over the handlebars, saved for my mountain bike.
Tennis player. I chase every ball like it's the US Open. It's not.
Certified klutz. I once jogged into bleachers. Stitches.

The Winding Path Here

I grew up in Nashville and Jackson, Tennessee, raised by a single mom who worked hard for every cent. Running found me in seventh grade, when my history teacher, Coach Frost, kept pitching his students to get out and run track. I don't think he expected anyone to take him up on it. I did, alone, for months, up the hill on Montclair Drive and back, before I told him. Running cost nothing, it fit a single-parent household's budget, and it gave me something I badly needed, a little confidence in myself. The running never stopped.

I handled high school like perfectionists do: straight As, valedictorian, and a full merit scholarship to UNC-Chapel Hill. The college promptly handed me my first C and the freshman twenty-five. Letting the facade crumble was one of the best things that ever happened to me. I'd been headed for medical school until a year in a Vanderbilt fertility lab—centrifuging semen, injecting mice, learning more about human reproduction than any twenty-two-year-old signs up for—convinced me otherwise. Pre-med became pre-Reinvention Queen.

Then came the brand years. An MBA from William & Mary, including one sweltering summer in a tiny Philadelphia apartment above one of the best dive bars in the city. Boston, where I marketed for Polaroid and Welch's and became quietly famous inside the company for my March Madness recap emails. A woman I'd never met stopped by my office and told me I should be in LA writing sitcoms. Instead, I moved to Seattle to work for Starbucks. When that chapter ran its course, I jumped into two startups on the wild edge of the dot-com era—a thrilling ride that came with a side effect: I was constantly job-hunting after the next company ran out of runway. (One of them landed me on CNNfn and ABC World News Tonight, which sounds far more impressive than the unemployment that followed a few months later.)

In 2001, I left Corporate America with no plan whatsoever. I sold my beloved little condo on top of Queen Anne hill, taught at Seattle University as an adjunct professor, wrote lots of white papers, and consulted for Microsoft, HP, and HTC. I also joined a running group called the Wining Women (the dinners and wine outranked the running). And then the best thing Seattle ever gave me: my son Luke, born at Swedish Hospital. Every chapter since has been more special because he's been in it.

Then came Idaho: eighteen years in Boise, my own marketing strategy firm with clients from U of Idaho and Mercedes-Benz to Blue Cross of Idaho, a board seat with UNC, Girls on the Run, and Anser Charter School. And many trails in the foothills—by bike and foot. I ran marathons, nineteen of them, and qualified for Boston “not because I suddenly got faster. But because I got older and hadn't slowed down.” I finished the Boise 70.3 Half Ironman despite nearly freezing in the swim, and welcomed my 49th birthday with a 12-mile mountain ultra that started at 12:12 a.m. on 12/12/12. Turning fifty came next, in Scottsdale, surrounded by my closest girlfriends—a weekend that, without my knowing it at the time, planted the seed for the novel I'd write years later.

Then, in one season, everything shifted: my mom passed away, Luke left for Belmont, and the startup where I worked ran out of cash. Life was nudging, and it was pointing me back home—to Nashville. I sold most of what I owned, loaded up my bikes, and drove thirty hours east while my furry babies stared at me the entire way.

Publishing found me next: VP of Strategy at Forbes Books, then Brand Builders Group, where I help authors clarify their voice, expand their influence, and launch books that outlast their launch week. I've written three books of my own (Finding Life's Secret Sauce, Eat In Not Out, and Heart & Sole), and my debut novel, Dirt Before Dessert — book one of the Fifty Yard Line of Life trilogy — arrives in February 2027. What I've learned, doing this work, is that I genuinely love it—reading books, writing them, and helping other women bring their own voices into the world as authors. Every season taught me the same thing: a next chapter is something you can write on purpose. That's the business I'm in now.

The arc

A Life , in Bullets

Jackson, TNNannanny and Ten-cent cokesRaised by mom and grandad Nannanny. Valedictorian. Full ride to UNC.
BostonPolaroid, Welch's & March Madness emailsAn MBA from William & Mary, then brand school at Polaroid.
Seattle, 1999Left corporate with no planLuke, first and best. Microsoft, HP, and a running group that mainly drank wine.
Boise, 18 yearsMy own firm & three booksStarbucks to Blue Cross, on my own shingle. Eat In Not Out, Heart & Sole, Finding Life's Secret Sauce.
Nashville, nowForbes Books, BBG & the novelNear Luke at Belmont. Dirt Before Dessert arrives February 2027.
NextWriting retreatsSomewhere beautiful. Sun Valley, most likely.

The Scenes in Between

Races, summits, dogs, dinners, and the people who showed up for all of it.

What I do between chapters

I help women write their next chapter.

This is where my twenty-five years of brand strategy go to work. I've built brands for Starbucks, Polaroid, Microsoft, and HP, served as VP of Strategy at Forbes Books, and now work with authors at Brand Builders Group, helping them clarify their voice, expand their influence, and launch books that keep working long after launch week. I've sat on every side of the publishing table: author, strategist, and the coach talking you off the ledge at chapter eight.

One-on-one, I work with two kinds of women: the one with a book she's finally ready to write, and the one whose next chapter isn't a book at all. Either way, we start with your story, add structure, and keep the momentum honest. Workshops are the warm way in. And writing retreats are coming soon!

Brands I've worked with

Client Logo — StarbucksClient Logo — MicrosoftClient Logo — HPClient Logo — Mercedes-BenzClient Logo — PolaroidClient Logo — Forbes BooksClient Logo — Brand Builders GroupClient Logo — Sierra WirelessClient Logo — St. Luke'sClient Logo — University of IdahoClient Logo — Brown AdvisoryClient Logo — EchoNousClient Logo — VisitPayClient Logo — Evoca TVClient Logo — Drake CooperClient Logo - Echo Health AdventuresClient Logo - Blue Cross of Idaho

25 years of helping people tell their story.​

What Clients are Saying

Write to Reinvent

Every week on my Substack, I tell a new story about next chapters: the people who shape us, the risks worth taking, and the unexpected turns that make a life. Lately that has included a backwards bike helmet, a ten-cent bottle of Coke with my grandad, and the professional cyclist who made fun of my bike. Subscribing is free, and it's the best way to keep up with the novel, the workshops, and whatever I get up to next.

From my shelf

Discover my books.

Fiction about women figuring out their next chapter, and nonfiction about good food, long runs, and living with intention.

Dirt Before Dessert by Melinda Hinson, book cover

Dirt Before Dessert

Book One of the Fifty Yard Line of Life Trilogy · coming 2027

Heart and Sole 26.2 by Melinda Hinson, book cover

Heart & Sole

How 26 people ran a marathon · 2018

Eat In, Not Out by Melinda Hinson, book cover

Eat In Not Out

Health & wellness · 2018

Finding Life's Secret Sauce by Melinda Hinson, book cover

Finding Life's Secret Sauce

Good food, fitness & fun · 2010

WORK WITH ME

Let's write what's next, together.

Coaching for the book you're carrying, one-on-one or in a cohort. Workshops to learn—and write—in good company. Retreats on the horizon. Start with a free call and we'll find your way in.

Start reading Dirt Before Dessert

Tell me where to send it, and the opening pages are yours.

Tell me about your event

Want to hear when dates land?

Check what you're curious about and I'll email you when there's news. No flooding your inbox, I promise.