My Stories

High Tech for Small Biz: What Price Should You Pay to Attract Customers?

Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough to be seen, heard and remembered?...
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The Payoff of Customer Segmentation In Healthcare

Last week, I wrote about the value of segmenting customers, using Lululemon, Coca-Cola and microbrewed beer as examples. I deliberately used familiar brands and products because they explain the value...
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Why Customer Segmentation Tastes Great and Pays Off

As a devout fan of micro brewed beers, I can’t imagine a world filled with only Budweiser and Coors Light. Likewise, I might not be a coffee drinker if I...
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The Twelve Myths of Marketing

Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if...
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Enjoy the Real Thing: Solving Business Problems In Person

Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to respond to their email requests. My response was...
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Prescribing Patient Engagement to Save Money and Lives: Part Two

Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important for them to woo...
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Prescribing Patient Engagement to Save Money and Lives: Part One

Health organizations are beginning to appreciate the importance of improving the patient experience and are working to move the needle beyond satisfaction. Why is it important for them to woo...
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Hard Pill to Swallow: How Consumers are Taking the Hit on Healthcare Costs

I just researched the cost of health insurance for a single policy, purchased off the exchange in the state of Idaho. The best “deal” I could find was a bronze...
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I Can’t Get No Satisfaction (Unless You Engage Me): Part II

Attracting new customers takes time and money. And possibly blood, sweat and tears, too. Why else would the marketing automation business have grown to over $3 billion dollars last year?...
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