Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shared a few...Continue Reading
Homes and cars tend to be two of the most expensive items we purchase for our own consumption and enjoyment. Have you ever bought a house or car without knowing how much it cost? Have you ever bantered back and forth with the seller to bring that cost down? Do you evaluate different loan packages,...Continue Reading
Sometimes the term “holiday cheer” can be an oxymoron. After all, who is cheerful when there are way more things to get done than time to do them? There are cookies to bake, trees to decorate. Cards to address, and always a mess. Presents to buy, things gone array. Family to host, turkeys to roast....Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.