Health organizations are beginning to appreciate the importance of improving the patient experience and are starting to move the needle beyond satisfaction. Why is it important for them to woo customers and guide them in their journey to better health? Based on interviews conducted as part of a client assignment this summer, Part One shared a few...Continue Reading
Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...Continue Reading
Last week, I had the pleasure of speaking at Montana State University’s College of Business Women’s Circle of Excellence. As the keynote speaker, I provided my perspective on “Making Life Work For You.” As busy people jugging multiple priorities, it is often challenging to find work/life balance. I have already shared my thoughts on eating...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.