When Jim Cross, CEO of Mercedes-Benz of Boise, called to ask if I’d be interested in doing some research for his car dealer, I responded: “I’m not really a luxury car gal, so you might prefer someone else do the work.” Cross responded, “And that’s exactly why I want you to do it.” The project...Continue Reading

As a writer, I try to practice what I preach. After all, how much good would it be to dole out advice if I didn’t live by my words? But I am human, and I goof up. Pretty much every day. And last week I got caught. When I was having lunch with a publisher,...Continue Reading