Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough to be seen, heard and remembered? The answer? It depends on things like the size of your business, the price of your product or service, growth goals and number of employees....Continue Reading
Since I started working in marketing (far more years than I’d like to admit), content has been in high demand. Press releases, brochure copy, ad copy, case studies, packaging copy and annual reports – these are a few examples of must-have content. In today’s information age, you need web copy, blog posts, thought leadership articles,...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.