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marketing strategy
Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...
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Twenty years ago, I managed a staff that frequently marched into my office, disgruntled, to gripe about fellow colleagues who failed to respond to their email requests. My response was usually, “Then go talk to that person who conveniently sits 3 cubicles away.” Today, I parent a child who boasts about all his “friends” on...
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