Leaders often grapple with the right balance of technology to market their small businesses. How much is too much? How much is not enough to be seen, heard and remembered? The answer? It depends on things like the size of your business, the price of your product or service, growth goals and number of employees....Continue Reading
Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.