Selling the value of marketing strategy often feels like getting ‘twelve drummers drumming,’ ‘eleven pipers piping’ and ‘ten lords a-leaping’ — all at the same time. But why buy the partridge if you don’t have a pear tree? Every business needs a solid foundation or it’s hard to attract — and keep — customers. While you may approach the marketing season...Continue Reading
Late last year, a client prospect asked me to provide a proposal for a marketing plan and lead generation campaign (using their automation software). Two months, three conversations and two proposals later, the prospect says, “What I really need is more visibility on LinkedIn.” I don’t share this story to disparage the business owner; rather,...Continue Reading
Despite the proliferation of digital marketing, big data and new ways to measure the effectiveness of just about everything, marketing is still as much an art as a science. If you’re trying to reach healthcare decision makers, it takes a little of both – added together and multiplied by 10. Why is healthcare so daunting?...Continue Reading
Happiness is a hot topic these days. It was the headliner on a Dr. Oz show a few weeks ago. Time Magazine featured the “Pursuit of Happiness” in its summer double issue. “What Happy People Do Differently” was the July cover of Psychology Today. My friend Tim Jones just wrote about happiness in his humor...Continue Reading
What are “My Stories?”
War stories. Case studies. Opinion pieces. Writing samples.