book coach, brand strategist, bestselling author

Let's finally write that next chapter.

I'm a book coach, brand strategist, and bestselling author, and I help purpose-driven people turn their stories into books that inspire and endure.

Melinda Hinson in a sherpa jacket and jeans standing in golden grass with mountains behind

Brands I've worked with

Client Logo — StarbucksClient Logo — MicrosoftClient Logo — HPClient Logo — Mercedes-BenzClient Logo — PolaroidClient Logo — Forbes BooksClient Logo — Brand Builders GroupClient Logo — Sierra WirelessClient Logo — St. Luke'sClient Logo — University of IdahoClient Logo — Brown AdvisoryClient Logo — EchoNousClient Logo — VisitPayClient Logo — Evoca TVClient Logo — Drake CooperClient Logo - Echo Health AdventuresClient Logo - Blue Cross of Idaho

Maybe this is you

You have a book in you.

You've learned things worth passing on, lessons your career or your life handed you that other people could benefit from hearing. You've probably thought about writing it down. What's stopped you is the question underneath it all: do I actually have something worth saying? You do. That question isn't a reason to wait. It's usually the sign you're close. What you need now is a plan — and that's exactly where I come in.

“I've learned hard lessons worth passing on. I'm just not sure that makes me a writer.”
“I'm not sure how to pull my thoughts together into a book. I don't even know where I'd start.”
“I've always wanted to do this. I just never let myself believe I could.”
“If not now, when?”

How we'll work

Writing the book is half the work.

I stay for the other half: getting it into readers' hands. My first career was brand marketing: positioning, launches, and getting people to care about a good story. Your book gets all of it.

The Book Coach

For the story you're carrying, or the book that builds your business. One-on-one coaching for the book only you can write — a memoir, a collection of true stories, or the strategically positioned book that grows your authority and your career.

One-on-One Coaching

12 private meetings · one year
your book, your pace

How it works

  1. WriteMonthly one-on-one meetings keep the momentum going until it's finished. 
  2. PositionWe treat the book as brand strategy because that's exactly what it is. Your story and your platform, built together.
  3. LaunchAs you're writing, we map out how to promote the book,  so you can sell copies before it's out in the world.

What you get

  • 12 private meetings, one a month, all about your book
  • Developmental feedback as your draft takes shape
  • Guidance on a publication path to meet your goals
  • Brand & platform strategy woven through the writing
  • A sales & marketing plan in motion before launch day
  • Me in your corner, start to finish

Investment: One-year program, $15,000

The Book Community

Write the book together. Then help each other sell it. A year-long circle of women writing their books together—and building the connections to help each other launch them.

A Cohort of Five Women

24 live group sessions · one year
rolling start dates

How it works

  1. WriteLive virtual sessions twice a month, with pages due on a schedule.
  2. ShapeReal feedback on your brand, your message, and how to use your book to write the next chapter of your career.
  3. LaunchAs each book gets closer to completion, the group becomes your first readers, your launch team, and the people in your corner when it's time to sell copies, not just finish chapters.

What you get

  • 24 live group sessions, twice a month for a year
  • A cohort of five, each writing her own book
  • Feedback on your brand, message, and pages
  • First readers and a launch team built in
  • Rolling start dates

Investment: 12-month engagement, from $10,000

Rather work together one-on-one? That path is open too.

Results

What Clients Say

Questions

Good to know.

These two programs are built around a book: yours. If what you're after is strategy or consulting without one, book the call anyway—we can discuss how I might be able to help. But the Book Coach and the Book Community are for those writing a book.

No! Most of the people I work with have never written one. What you need is something to say and the willingness to show up. I bring the structure and honest feedback.

My practice is built on nonfiction: books that build a business, help others, and share stories. But I'm writing a trilogy of my own, and I've learned that fiction is a beautiful place to work out a true story; sometimes it's the only place you can. If a novel is what's calling you, book the call anyway. Let's see where it goes.

Both programs run a year: long enough to write a real book and launch it properly, with a pace we'll map together on the first call. As I once wrote about training for marathons: “There's a reason why you start a stick shift car in first gear: it would sputter and die if you started out in fifth.”

Same year, same goal, different table:

Book CoachBook Community
Sessions12, private, monthly24, live group, twice a month
The tableJust the two of usA cohort of five + me
DurationOne yearOne year
Launch supportPromotion plan, built while you writeYour cohort becomes your launch team
Investment$15,000from $10,000

Book Coach is a one-year program at $15,000, with monthly one-on-one meetings. The Book Community runs 12 months from $10,000, with live group sessions twice a month. I'll walk you through both on the discovery call and tell you honestly which one fits.

Start with a workshop. You'll leave with real pages and momentum you can feel, and you'll know whether coaching is your next step. And the writing retreats are coming. Get on the list and you'll hear first.

Let's find your starting line.

Book a free discovery call and we'll figure out your next steps, together. 

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